You searched for: "*"

The results has been filter on Authors containing Stu Gray.
ANA has found 1 results for you, in 108 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Erwin Ephron, Stu Gray
June 17, 2003
×

Citation

Ephron and Gray (2003a, June 17). Modeling viewers from set-tuning data in Boston . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/modeling-viewers-from-set-tuning-data-in-boston-